ENA buyer’s approach to lash styles, color and range development, with practical ways to evaluate a new look.
A look seen online is a starting point. Break it into product variables, compare controlled samples and decide what the new style should add to your range.
Look beyond a style name. Compare the visible shape and product format, and use the product’s own instructions for application, removal, cleaning and storage.
Practical sourcing and product-development guidance for lash brands, published by Aerilia. Product specifications and order requirements are agreed for each project.
