A lash collection starts with a product format. Shape and density come afterward. A strip, a cluster tray and a professional extension tray can produce different looks, but they also differ in how the product is presented, selected and used.
Choose the format before choosing the style
Strip lashes arrange the fibers along a continuous base. When comparing them, look at the overall profile, length distribution and the visible base. Two styles with similar names may still need different product references.
Cluster formats divide the look into smaller sections. For a sourcing brief, record the base design, the length assortment and the number of sections supplied in each retail unit. A tray photograph alone may not explain the assortment.
Professional extension trays should be specified for their intended professional system. Record the agreed curl reference, diameter designation, length labels and row configuration. Do not treat a professional format as interchangeable with a consumer strip or cluster product.
For magnetic products, identify the actual attachment system and all components supplied. “Magnetic lashes” is a category description, not a complete kit specification.
Give accessories their own place in the brief
An applicator, a pair of tweezers, an adhesive and an instruction insert are different components. List only those included in the intended retail unit, with a reference for each. Ask the supplier to distinguish the product, packaging and assembly scope in the quotation.
If an adhesive or other liquid is part of the range, review its identity, intended use, instructions and destination-market documentation separately. Compatibility and supporting information should not be inferred from the fact that the products are offered together.
Compare samples on a consistent basis
Use the same background and viewing angle, and record the sample code beside the photograph. Compare the product’s appearance, its normal handling and its fit in the proposed pack as separate checks. Keep a difference from the approved reference separate from a new design request.
Before expanding the style list, use the collection planning guide to decide which finished variants belong in the opening range. Then use a product specification sheet to record the details that need to remain consistent.
The Aerilia product collections provide the relevant starting points for a product discussion. Availability, specifications and packaging should be confirmed for the particular project.
