ESPractical guides to lash sourcing, product specifications, private label packaging and sample approval.
Separate appearance, handling, packing and documentation checks. Record the sample version and the unresolved points before sending an approval to production.
Settle the retail unit, tray fit, artwork version and information requirements before choosing the finish. A complete brief makes packaging quotes easier to compare.
A look seen online is a starting point. Break it into product variables, compare controlled samples and decide what the new style should add to your range.
A reference photo helps explain a look. A specification records the details needed to approve a sample, resolve a difference and order the same product again.
A practical way to choose a focused opening range, compare quotations and avoid turning a small lash launch into too many separate stock decisions.
An introduction to strip lashes, clusters, extension trays and supporting accessories, with the distinctions to settle before requesting product samples.
Practical sourcing and product-development guidance for lash brands, published by Aerilia. Product specifications and order requirements are agreed for each project.
